Beauty & Wellness
Verde Wellness
Launching a sustainable beauty brand to national recognition
Client
Verde Wellness Co.
Industry
Beauty & Personal Care
Duration
6 months
Services
Launch Strategy, Media Relations
Overview
The Story
Verde Wellness, an emerging clean beauty brand, needed to establish credibility in a crowded market dominated by established players. Their mission-driven approach to sustainable skincare was compelling, but they lacked the visibility to compete with bigger brands.
Challenge
The Problem
Breaking into the beauty industry as a new brand is notoriously difficult. Verde faced competition from both legacy beauty brands pivoting to 'clean' formulations and well-funded DTC startups. They needed to build trust quickly while operating on a lean marketing budget.
Solution
Our Approach
We focused on earned media and authentic storytelling. Our strategy centered on the founder's journey from environmental scientist to beauty entrepreneur. We secured features in Vogue, Allure, and Well+Good, positioned the brand as a thought leader in sustainable beauty, and created a sampling campaign with eco-conscious influencers. We also optimized their digital presence for search, capturing high-intent customers.
Impact
The Results
120+
Feature Articles
500%
Organic Traffic
280%
Revenue Growth
25
Retail Partners
"They didn't just get us press—they helped us tell a story that resonated. Verde is now a recognized name in clean beauty."
Dr. Sarah Mitchell
Founder, Verde Wellness
What We Did
Services Provided
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