Client
Luxe Timepieces International
Industry
Luxury Watches & Jewelry
Duration
8 months
Services
Brand Strategy, PR Campaign
Overview
The Story
Luxe Timepieces, a century-old Swiss watchmaker, approached Clever Media to help them connect with a younger, affluent audience while maintaining their prestigious heritage. The brand was struggling to compete with modern luxury watch startups and needed a fresh approach to storytelling.
Challenge
The Problem
The primary challenge was repositioning a traditional luxury brand for the digital-native generation without alienating their existing customer base. The brand's social presence was minimal, and their PR strategy hadn't evolved in decades. They needed to create buzz around their new collection launch while honoring their 100-year legacy.
Solution
Our Approach
We developed a multi-channel campaign called 'Timeless Meets Tomorrow' that bridged heritage craftsmanship with modern lifestyle. This included strategic placements in Forbes, GQ, and Robb Report, partnerships with 15 micro-influencers in the luxury lifestyle space, and a documentary-style content series showcasing their master watchmakers. We orchestrated an exclusive launch event in Monaco that generated significant press coverage.
Impact
The Results
45M+
Media Impressions
340%
Social Growth
127%
Sales Increase
85+
Press Features
"Clever Media understood our brand's DNA and translated it for a new generation. The results exceeded every expectation we had."
Marcus Chen
CEO, Luxe Timepieces
What We Did
Services Provided
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