Financial Services
Apex Ventures
Positioning a VC firm as a thought leader in tech innovation
Client
Apex Ventures Capital
Industry
Venture Capital
Duration
12 months
Services
Thought Leadership, Executive PR
Overview
The Story
Apex Ventures, a mid-sized venture capital firm, wanted to differentiate themselves in Silicon Valley's competitive VC landscape. They needed to attract top-tier deal flow and establish their partners as industry thought leaders.
Challenge
The Problem
The VC industry is relationship-driven, and Apex was competing against firms with decades more history and deeper networks. Their investment thesis around 'sustainable tech' was ahead of its time but not well understood by founders or LPs.
Solution
Our Approach
We built a comprehensive thought leadership platform for Apex's partners. This included securing regular columns in TechCrunch and Harvard Business Review, booking 20+ podcast appearances, and creating a proprietary research report on sustainable tech that became an industry reference. We also produced and promoted their annual 'Future of Tech' summit, which attracted 500+ founders and investors.
Impact
The Results
200%
Deal Flow Increase
150+
Media Mentions
500+
Summit Attendees
$50M
New LP Commitments
"Clever Media transformed how the market perceives Apex. We're now considered the go-to firm for sustainable tech investments."
Jennifer Park
Managing Partner, Apex Ventures
What We Did
Services Provided
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