Client
Nova Fashion House
Industry
Fashion & Apparel
Duration
9 months
Services
Fashion PR, Runway Events
Overview
The Story
Nova Fashion launched with a bold mission: prove that sustainable fashion could be stylish, accessible, and aspirational. They needed PR that would position them alongside established fashion houses, not in the 'eco-friendly' ghetto.
Challenge
The Problem
Sustainable fashion brands often struggle with perception—they're seen as expensive, unfashionable, or preachy. Nova needed to lead with style and let sustainability be a secondary message. They also needed to break into fashion week coverage with zero industry connections.
Solution
Our Approach
We positioned Nova as a fashion-first brand with a conscience. We orchestrated their debut at New York Fashion Week with a show that generated massive social buzz, dressed three A-list celebrities for major red carpets, and secured a Vogue cover feature on the founder. Our messaging focused on 'fashion you feel good wearing' rather than environmental guilt.
Impact
The Results
200+ outlets
NYFW Coverage
15
Celebrity Placements
3
Vogue Features
$12M
First Year Revenue
"Clever Media gave us credibility we couldn't have built on our own. We're now mentioned alongside brands that have been around for decades."
Alexandra Kim
Creative Director, Nova Fashion
What We Did
Services Provided
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