Client
Artisan Eats Restaurant Group
Industry
Food & Hospitality
Duration
18 months
Services
Restaurant PR, Social Media
Overview
The Story
Chef Maria Santos had built a cult following at her original restaurant, but expanding to new locations required broader brand recognition. Artisan Eats needed to transition from a local favorite to a regional culinary destination.
Challenge
The Problem
Restaurant PR is notoriously challenging—critics are skeptical, and the news cycle moves fast. Chef Santos was camera-shy and preferred to let her food speak for itself, limiting traditional media opportunities. Additionally, each new location needed to feel authentic, not like a chain.
Solution
Our Approach
We built the campaign around the food and Chef Santos's immigrant story, making her accessible without overexposing her. We secured a feature on Netflix's 'Chef's Table' (regional edition), partnered with local food banks for community goodwill, and created Instagram-worthy moments at each location. Our 'Secret Supper' series generated waitlists of 10,000+ for exclusive dining experiences.
Impact
The Results
4 new
Locations Opened
50K+
Waitlist Signups
2
James Beard Nom.
320%
Revenue Growth
"I just wanted to cook great food. Clever Media helped share my story in a way that felt true to who I am."
Chef Maria Santos
Founder, Artisan Eats
What We Did
Services Provided
Ready to Write Your Success Story?
Let's discuss how we can help elevate your brand and achieve results like these.
Start a Conversation